Picking the Best Social Media Platforms for Your Business

You want your business to use social media, but you don’t know where to start.  There are so many platforms to choose from and are you supposed to have a presence on all of them?

Social media is a not optional anymore.  It is where your customers and your potential customers expect you to be.  It as important as your store front or packaging, giving them a window into your business message.  Social media is an excellent marketing tool that is cost-effective and helps your brand grow. It enables you to gain valued insights about your customers and community.  Social media allows you to get the first word in about your brand, before someone else does it for you. 

  • Before you choose you, need to answer a few questions?
  • Do you want brand awareness?
  • Are you a company that wants to start a conversation with your customers?
  • Do you have content that you want to post to encourage leads and sales?

The answer remains with your voice, your brand, and your customers.  It also depends on the amount of time and effort you can realistically devote to each platform. 

  1. Who are you connecting with?

Think about your customers.  What social media platform are they on?  Where are they spending the most time?

  • Where is your competition or industry?

If you have a food business, Instagram may be a good platform for you because you can post engaging food images.

Twitter may be the best bet if you are a financial business and wish to share information in a more real-time environment.

  • What is your voice? 

Spend some time deciding your brand’s voice is and figure out what platform will work best for it.

  • How much time do you have?

Will you have the time to consistently post and engage with your community?  If you don’t, you need to choose a platform that works with your time constraints.  There is nothing sadder than a social profile covered in dust and cobwebs. 

  • Where do you want to tell your story?

Social media is the best place to tell your story.  It is a foundation for communication.  Some platforms may be a better fit for your brand’s story to reach your target audience. 

Finally, remember that the social platforms you choose could be your customers first interaction with your brand and business.  You should choose those that make your products and services shine and help your brand grow.

Still not sure which are best? I can help you decide with my social media coaching service – I charge hourly – so we only use the time you need for your individual business.

Leave a Reply

Your email address will not be published. Required fields are marked *